The brand system for 24 Ink Tattoo — a Pittsburgh shop with Medellín in its hand. Built to read like a gallery feature, not a Yelp listing.
Strict mono. No hue. The accent is a tactile chrome gradient — an off-white sheen that catches like wet ink on skin. It replaces color as the visual hook.
Forbidden: pure white (#FFFFFF — too clinical), any saturated hue, and any gradient that isn't the chrome gradient. The brand is mono, full stop.
Fraunces carries the headlines — variable optical-size, high-contrast, dramatic at scale. Inter Tight handles body. JetBrains Mono is the tag stamp.
Typography-only. Custom-built from Fraunces with a single ink drip on the numeral 2 — precious, not pervasive. The metadata line below carries a chrome dot as the brand's smallest signature.
Wordmark do-nots: never on a mid-gray surface, never colorized, never with a tagline jammed underneath, never letterspaced wider than spec.
Three button registers, the signature badge, a card that's just hairlines and breathing room. Everything is mono. The chrome gradient is the one flourish.
Every piece designed for the body it lives on. We don't keep flash sheets. Bring a reference, an idea, a feeling — we'll build from there.
Noran leads a small group of artists working out of the Squirrel Hill shop. Each carries a distinct hand. Match the artist to the piece, not the other way around.
Editorial-meets-shop-floor. Reads like the artist statement of a serious painter who happens to work in skin — never like a Yelp listing. Spanish is permitted as accent, never as costume.
Banned: exclamation marks (ever), em-dash storms (one per paragraph max), the gerund swarm (creating, crafting, transforming…), medspa-cliché vocabulary (radiant, glow, rejuvenate), and any Spanish copy that reads as a tourist's idea of Latin culture.
Full-viewport, B&W filtered, autoplay/muted/loop. Seamless transition via requestAnimationFrame — fade to black 1.5s before end, fade back in over the first second of restart. Content bottom-aligned, centered, max-width ~600px.
Custom work from Noran Jaramillo and a small bench of artists. Built on patience, finished in skin, made to outlast the trend that pushed you in the door.
Build phase: drop the real B&W video into a <video> element with object-fit: cover. CSS filter: grayscale(1) contrast(1.08) brightness(0.95). Implement loop crossfade per the brand.md spec.
Replace the rented myitap profile. Every link-in-bio click lands on a page that looks like Noran's hand — same brand system, same hairlines, no third-party widget. Mobile-first.